Key Responsibilities:
- Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and traffic.
- Conduct keyword research, competitor analysis, and content gap identification to enhance search performance.
- Optimize website architecture, content, and on-page elements such as title tags, meta descriptions, and internal linking.
- Monitor and analyze SEO performance metrics, generating insights for continuous improvement.
- Collaborate with content, marketing, and development teams to ensure SEO best practices are integrated across all digital assets.
- Stay up-to-date with the latest SEO trends, Google algorithm updates, and industry best practices.
- Manage and execute link-building strategies, including outreach and partnerships.
- Conduct technical SEO audits and provide actionable recommendations to enhance site performance.
- Optimize for local SEO, voice search, and mobile-first indexing.
- Lead A/B testing initiatives to improve user experience and conversion rates.
Other Requirements:
- Proven experience in an SEO leadership role with a track record of driving organic growth.
- Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Strong knowledge of on-page, off-page, and technical SEO strategies.
- Understanding of HTML, CSS, and JavaScript from an SEO perspective.
- Ability to analyze data and provide strategic recommendations based on insights.
- Experience with content marketing, keyword strategy, and competitor benchmarking.
- Excellent problem-solving skills and attention to detail.
- Strong communication and project management skills.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field.